Virgin America, a company who seems to be everywhere, has formed a partnership with brand agency Eleven Inc. to create a science fiction inspired, one-of-a-kind shoe called the Virgin America First Class Shoe. Appealing to the individual who must possess what others do not, and to create a buzz around a cause, only one pair is available at the moment, and you may bid for it on eBay until October 23. At the time of publishing, the bid had reached US $7,900.00. The proceed of the sales will go to Soles4Souls, a non-profit organization that works to give shoes and clothing to those in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. The shoes with its slightly nerdy, hi-tech comfort may not be the most elegant wear but are a show stopper. Virgin America has no plan for mass production at the moment. The Virgin America First Class Shoe features:
Hand-crafted in Milan, Italy.
High-quality Italian white leather in white.
Stainless steel seat buckle accent.
Rechargeable battery with up to 3 hours of battery life.
USB phone charger.
WiFi enabled hotspot (data plan not included)
Embossed Virgin America logo.
And the shoe will be shipped to the winner of the bid in a custom plexiglass protective display case with LED lighting.
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