Whole Foods Magazine Reveals 2018 Natural Choice Award Winners

The winners are selected for the impact they had on their industry for the year.

Every year Whole Foods Magazine honors companies for being the best in their category with The Natural Choice Award. The honorees in all 18 categories are selected by retailers who choose the products that have made the greatest impact on their business for the year. Some of the names you’ll recognize. Bluebonnet Nutrition Corp. takes home the trophy for Full Supplement Line three years running.

New this year is RXBAR, which won the Best Nutrition Bar category.  WholeFoods Magazine is a trade publisher serving the natural products industry.The awards are distinctive because the votes are cast by natural products retailers based on the impact the products made on their business.

It’s not easy to win a Natural Choice Award,” said Heather Wainer, publisher of WholeFoods Magazine. “We are honored to celebrate these companies who are working to make lives better.

Congratulations to Bluebonnet Nutrition Corporation, SugarLand, TX, for winning or the third year running of the full line dietary supplements honor. The Award presentations will take place the Natural Products Expo East in Baltimore in September. The 32nd Annual Natural Products Expo East, features innovative products launch centered on health, wellness, community building and sustainability


The winners:


Full Line
Bluebonnet Nutrition Corporation, SugarLand, TX

Sports Nutrition
Bluebonnet Nutrition Corporation, SugarLand, TX
100% Natural Whey Protein Isolate

Bone/Joint Health
New Chapter, Brattletboro, VT
Bone Strength Take Care

Heart Health
Natural Factors, Monroe, WA
Coenzyme Q10

Immune Health
Nature’s Way, Green Bay, WI

Weight Loss
Bio Nutrition, Oceanside, NY
Garcinia Cambogia Extract

Digestive Health
Enzymedica, Venice, FL
Digest Gold

Nordic Naturals, Watsonville, CA
Nordic Berries

New Chapter, Brattleboro, VT
Turmeric Force


Flora Health, Burnaby BC, Canada
Brown Flax Seed

Daiya, Vancouver, BC, Canada
Cheddar Style Shreds

GTs Living Foods, Beverly Hills, CA
GT’s Kombucha

Sensitive Diet
Ener-G, Seattle, WA
Light Tapioca Bread

Nutrition Bar
Kellogg Co.’s RXBAR, Chicago, IL
Maple Sea Salt Protein Bar
Health and Beauty Aids (HABA)

Skin Care
Aura Cacia, Norway, IA
Argan Oil

Hair Care
Acure Organics, Fort Lauderdale, FL
Curiously Clarifying Lemongrass Conditioner

Personal Care
Twin Labs’ Reserveage Nutrition, Boca Raton, FL
Beautiful Legs with Diosmin


Nordic Naturals, Watsonville, CA,
Omega-3 Full Line

WholeFoods Magazine is a national, monthly trade magazine that has been published since 1984 by Wainer Finest Communications. It is the longest-tenured media outlet of its kind in the natural products industry.

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