Consumers are increasingly utilizing social media platforms and smartphones when searching for trip inspiration, but they’re also incorporating these tools during the planning and booking stages. So, what do travel marketers need to know when it comes to vacationers and their social media habits? Brand marketers have to consider a brand new set of rules when promoting vacation spots to social media savvy travelers.
The good folks at MDG Advertising released an infographic that demonstrates the latest in social media marketing for travel. The Agency brings it down in seven parts: The Trip Planning Stage: Finding Social Media Inspiration, The Planning and Purchasing Stage: Mobile’s Impact on Booking Getaways, After the Booking: Building Excitement on Social Media, Staying Connected While On the Road: Social Media Usage During Travel, The New Postcard: Sharing Social Media Photos, The Importance of Checking In, and lastly The Trip Doesn’t End Even After Getting Home.
As shown in the infographics, to fully take advantage of the social media experience, travel brands must tell their story on social channels, be ready to engage with travelers sharing their experience online, implement an editorial calendar with travel-related blog posts, build a public relations campaign around them, and be alert of the “noise” surrounding the brand.