The statistics for video content marketing are staggering. To give you an idea, Wordstream reports that 82% of Twitter users watch video content on Twitter and YouTube has over a billion users, almost one-third of total internet users, and 85% of the US internet audience watches videos online.
So why is it that with such a high level of activities, video creation and sharing continues to be a challenge? While we reported about the launch of Google’s VR180 creator for video editing, we think that’s where Adobe comes in with its latest video editing product: Project Rush.
While in BETA at this moment, and to be available later this year, Adobe describes Project Rush as “the first all-in-one, cross-device video editing app that makes creating and sharing online content easier than ever. ” With its integrated desktop and mobile solution, Project Rush automatically syncs all your video projects to the cloud allowing you to work anywhere, on any device.>
A few months ago, The Scope Weekly reported on the advanced power of Adobe Creative Cloud apps like Premiere Pro and After Effects and we wrote about the growing popularity of these Cloud app among industry-leading professional editors and filmmakers to bring their creative visions to life. Project Rush expands on the previous offering and promises to deliver a streamlined and intuitive user experience. with a simplified editing, color, audio, and titling process, while Adobe Stock integration and editable Motion Graphics templates get your customized projects going.
One Click Social
Another feature is Project Rush’s direct sharing functionality which is optimized across all your favorite channels to rapidly share on social channels.