Niio, the world’s leading platform for premium, digital format artworks has transformed two of Hong Kong’s largest screens into digital, public art installations. The facades of prominent Hong Kong’s Tsim Sha Tsui Centre (76m x 39m) and Empire Centre (35m x 39m) are showcasing the winning submissions of the Sino x Niio Illumination Art Prizes, a competition opened to emerging digital artists who were invited to submit artworks in the themes of Artistic Blessing and New Life. The competition was held in collaboration with Sino Group, the Hong Kong-based property developer.
“We live in a fast-paced, commercially noisy world with countless screens across our urban environments, and no more so than in major cities like Hong Kong”, says Rob Anders, Co-Founder & CEO of
The winning artwork was created by Daniel Belton and Good Company Arts for the theme Artistic Blessing. Their work, OneOne invokes a sense of ancient culture, an archetype being unearthed through real-world experience that is timeless and contemporary. For the theme New Life, Krehel Race won first place for his work The Spring Shrine representing a world where technology has allowed us to return to our natural surroundings and to find a true Zen space, away from the chaos.
“Sino Group is delighted to have collaborated with
The Illumination Art Prize competition is part of
For the complete list of winners please visit: www.niiolab.com/sino-announcement
photo credit: Winner of “Artistic Blessing” Prize, ONEONE by Daniel Belton and Good Company Arts