Thursday, March 14, The American Association of Independent Music (A2IM) hosted their inaugural SXSW showcase to a packed house to the Palm Door in Austin, TX at 401 Sabine St.
Kicking off at8:00pm and not stopping until after 2:00am, the event rocked, featuring incredible performances from some of the most talented indie artists, including: Y La Bamba (Tender Loving Empire), Oh Pep! (ATO Records), Madge (22Twenty), Sneaks (Merge Records), Ric Wilson (Innovative Leisure) and The Nude Party (New West Records).
The showcase was created to support A2IM’s chief priority – giving independent musicians a platform to be heard. This is a crucial responsibility at a global event like SXSW, and so the organization hopes to continue their presence well beyond this first year. The success of the showcase not only reflects the growth and influence of the organization but also shows the resilience of the independent music community as a whole.
Up next for A2IM is the 10th anniversary of the organization’s Indie Week, taking place in New York City from June 17th to 20th and ending with the Libera Awards at Ziegfeld Ballroom.