Page Two Strategic Publishing and Crobar Creative Leverage are excited to announce the ground-breaking audio book version of Black Sheep: Unleash The Extraordinary, Awe-Inspiring, Undiscovered You, a two and a half hour audio movie experience that aims to redefine the personal development/business audio book genre. Months in the making, the project was born out of the creative drive of the book’s author/narrator, Brant Menswar. Black Sheep helps readers discover their “Flock of 5” non-negotiable values. These deeply held personal core values Menswar describes as Black Sheep Values® (a black sheep’s wool can not be dyed) serve as a foundation from which to make better decisions. The book integrates a musical score/soundtrack to immerse listeners in the experience.
“I wanted to use music’s powerful ability to get you emotionally involved,” says Menswar. “We have to dig deep to get honest and vulnerable about defining our non-negotiables.”
Menswar approached Greensboro, North Carolina based creative agency, Crobar Creative Leverage with the ambitious idea late last year. Crobar’s founder and executive creative director Todd Kinley shares,
“Working together with Brant to create what he initially described as a “Movie Book” was a thrilling experience for the Crobar team, as this type of project presented a new creative territory for us to tackle. Of course, when you are working with a client such as Brant, you are gifted with an abundance of energy, talent, drive and humor, so in a lot of ways, our job was to simply keep up. Once we were able to come up for air, the final result was breathtaking!”
The project feels right at home with Page Two’s history of expanding what’s possible in the publishing space. Page Two co-founder Jesse Finkelstein talked about the process,
“A visionary author, Brant set out to create the most multifaceted and powerful experience for his readers. The audiobook’s unique qualities make it the optimal storytelling vehicle, and a profound way to make the Black Sheep message so memorable.”
The experience pushes the boundaries of what you expect from a personal development/business book and serves as an emotional catalyst to put the book’s teaching into practice. “The first time I listened to the finished book, I felt like I had just walked out of the theater after seeing ‘Rocky’ for the first time,” says Menswar. “I was amped up believing that anything was possible. That is exactly what we were going for.”
ABOUT THE AUTHOR/NARRATOR
Brant Menswar is a core values activist, former rock star and named one of the country’s “Top 10 Speakers in Motivation.” His books and Top 200 podcast (Thoughts That Rock) expand on his ground-breaking work around values-based leadership described as “disarmingly simple and incredibly powerful.” He has helped to change what’s possible for industry-leading organizations like Netflix, Verizon, Anthem, GE Appliances, SunTrust, Microsoft, ESPN, Hilton, St. Jude Children’s Research Hospital and dozens more. Passionate and engaging, Brant encourages audiences to discover their Black Sheep Values® and move forward with deliberate intention. His interactive and entertaining ways of defining what matters most compels audiences to dig deeper into their lives and start living on purpose.
ABOUT PAGE TWO STRATEGIC PUBLISHING:
Page Two publishes books by entrepreneurs, subject matter experts, and organizations. The company works hand-in-hand with its authors to create brilliant nonfiction books that are as unique as they are. The Page Two team combines decades of publishing expertise with a nimble approach to today’s fast-changing marketplace. Headquartered in Vancouver, Canada, Page Two books are sold and translated throughout the world.
ABOUT CROBAR CREATIVE LEVERAGE:
Crobar Creative Leverage is an ad agency known for high-quality design guided by intelligent strategy. Their work is driven by creative passion and a desire to make the most of every marketing opportunity. Based in Greensboro, NC, Crobar was founded in 2004 by executive creative director Todd Kinley. The agency serves consumer and B2B clients, specializing in residential and commercial furnishings as well as businesses within the golf industry. They provide traditional marketing services as well as website development, digital marketing, social media and in-house photography and video production. Crobar develops marketing campaigns and product launches based on market research and strategic planning. Their storytelling approach to communication enables them to craft compelling messages to well-defined target audiences.
Where to get it:
Audio – Audible https://www.audible.com/pd?asin=B094W62VHW&source_code=ASSORAP0511160006
Book – Available on Amazon at https://www.amazon.com/Black-Sheep-Extraordinary-Awe-Inspiring-Undiscovered/dp/1989603440