Kia America, based in Irvine, California, donated $500,000 to The Petfinder Foundation to help shelter animals find their forever homes. Kia’s year-long partnership with The Petfinder Foundation was a component of the creative launch campaign for the all-electric Kia EV6.
“We are so honored to partner with Kia America. Their generous donation helped countless animals find loving and forever homes in 2022,” said Toni Morgan, Executive Director of The Petfinder Foundation.
Kia’s Accelerate The Good charitable initiative has donated more than $14 million to various causes since 2019. Kia recently announced a minimum donation of $1 million1 to St. Jude Children’s Research Hospital, marking the third act of giving to St. Jude this year. Previous contributions to the organization were announced as part of the 10 million Kia vehicles sold in the U.S. and again as part of the groundbreaking announcement for a new assembly plant in Georgia.
Kia America announced recently that 22,422 shelter animals nationwide had been placed in their forever homes thanks to the brand’s year-long partnership with The Petfinder Foundation. Launched in February 2022 as part of Kia’s Super Bowl ad starring “Robo Dog,” Kia’s $500,000 donation helped cover adoption costs.
“Kia is dedicated to giving back and helping more than 22,000 shelter animals find new homes is proof that initiatives like this work and improve local communities, in this instance by easing the burden of overcrowding on local animal shelters nationwide,” said Russell Wager, vice president, marketing, Kia America
In a first for the brand, Kia also developed a series of NFTs based on “Robo Dog,” the robot puppy and star of Kia’s Super Bowl spot for the all-electric Kia EV6. In addition to making 10,000 NFTs available for free, the brand also released 10,000 generative NFTs. These unique designs were available for purchase, with 90 percent of all primary sales proceeds benefiting The Petfinder Foundation to help animals in need find their forever homes. In addition, a 10-percent royalty was written into the smart contract on the blockchain, so whenever a Robo Dog NFT across the series was resold on a participating secondary market, The Petfinder Foundation once again benefitted. Sales of Kia’s NFTs amounted to an additional $100,000 donation for The Petfinder Foundation.
1 Kia will donate $8.00 for every new Kia vehicle that is purchased or leased at authorized Kia dealerships and delivered to retail customers between November 11, 2022, and December 31, 2022 – with a guaranteed minimum donation of $1,000,000 in the aggregate – to St. Jude Children’s Research Hospital®. For more information, please click here.
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