Pamela Anderson’s Platinum Haircolor Breaks the Internet

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Searches for 'Bleach Blonde Hair Dye' skyrocketed 244% after the Pamela Anderson documentary was released on Netflix.

Searches for ‘Bleach Blonde Hair Dye’ skyrocketed 244% after the Pamela Anderson documentary was released on Netflix.

Analysis of Google search data reveals that online searches for ‘Bleach blonde hair dye’ exploded 244% worldwide in the same week that Pamela, a love story, was released on Netflix, a documentary following the life of actress, activist, and now author Pamela Anderson. 

Pamela Anderson

 A new finding by hair salon comparison site PriceListo reveals that online searches for ‘Bleach blonde hair dye’ skyrocketed to over double the average volume in one week, a monumental spike in people Googling for bleach blonde hair dye, according to the analysis of Google search data. Searches for ‘Pamela Anderson’s hairstyle’ have also risen 525% worldwide in the last week due to the documentary.

The world-famous platinum blonde model teamed up with Netflix to recount her life in the spotlight in the long-awaited documentary Pamela, a love story, in which Pamela told the cameras that she dyes her signature hair at home with box dye. In the documentary, Pamela states: “I just grab any blonde off the shelf” but opts for cruelty-free choices, sparking an interest in fans looking to emulate her signature blonde color. 

A spokesperson for PriceListo said to The Scope Weekly, “Not only has there been a resurgence of interest in Pamela Anderson due to her activism, the Pam and Tommy miniseries, and now this Netflix documentary, there has also been massive interest in her style – particularly her iconic platinum blonde hair.  However, these findings highlight Pamela Anderson’s enormous influence on popular culture and style, with a single documentary prompting a massive increase in searches for hair dye to replicate her look. It is a testament to Pamela Anderson’s enduring popularity and place in fashion history that she keeps inspiring fans to emulate her style despite leaving the limelight to pursue a more private life focused on activism.”  



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