How Indiegogo Changed the Crowdfunding Industry

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Indiegogo is a crowdfunding platform that has been around for over a decade. It was founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. The platform was created to help entrepreneurs and innovators to raise funds for their projects. Indiegogo is a platform where people can unite to support innovative ideas and bring them to life. Since its launch, Indiegogo has helped entrepreneurs raise over $2 billion for their projects.

A Brief History of Crowdfunding

Crowdfunding has been around for centuries, but it wasn’t until the internet that it became a popular way for entrepreneurs to raise funds for their projects. Crowdfunding is raising funds from many people to finance a project or venture. The first recorded instance of crowdfunding was in 1884 when Joseph Pulitzer asked for donations to fund the construction of the Statue of Liberty’s pedestal.

The first online crowdfunding platform was launched in 1997 by a British rock band named Marillion. They used the internet to raise funds from their fans to finance their US tour. Kickstarter, one of the most well-known crowdfunding platforms, was launched in 2009. Since then, crowdfunding has become popular for entrepreneurs to raise project funds.

How Indiegogo Revolutionized the Crowdfunding Industry

Indiegogo revolutionized the crowdfunding industry by offering flexible funding options. Unlike other crowdfunding platforms, Indiegogo allows entrepreneurs to keep the funds they raise, even if they don’t reach their funding goal. This has made it easier for entrepreneurs to get their projects off the ground.

Indiegogo also offers a platform for entrepreneurs to showcase their products to a global audience. This has made it easier for entrepreneurs to reach potential customers and get product feedback. The platform also offers a range of tools and resources to help entrepreneurs create successful campaigns.

Indiegogo Success Stories in the Fashion Industry

Indiegogo has helped many entrepreneurs in the fashion industry to launch successful campaigns. One of the most successful campaigns was for the BauBax travel jacket. The campaign raised over $9 million, making it the most successful fashion campaign on Indiegogo. The jacket has over 25 features, including a neck pillow, eye mask, and earphone holders.

Another successful campaign was for the Versalette, a versatile garment that can be worn in over 30 ways. The campaign raised over $65,000 and helped the creators launch their brand. The Versalette has since become a popular item in the sustainable fashion industry. An upcoming campaign to watch is the FABA campaign to bring to the public sustainable slow fashion.

Indiegogo Success Stories in the Art Industry

Indiegogo has also helped many artists to raise funds for their projects. One of the most successful campaigns was for the Museum of Failure, which celebrates innovation by showcasing failed products. The campaign raised over $11,000 and helped the creators launch the museum in Sweden.

Another successful campaign was for the documentary “The Art of Brooklyn.” The campaign raised over $25,000 and helped the creators to finish the film. The film has since been screened at film festivals around the world.

Indiegogo’s Impact on Entrepreneurship and Innovation

Indiegogo has had a significant impact on entrepreneurship and innovation. The platform has helped entrepreneurs to raise funds for their projects and has given them a platform to showcase their products to a global audience. This has made it easier for entrepreneurs to get their projects off the ground.

Indiegogo has also helped to promote innovation by providing a platform for new and innovative products. Many of the products that have been launched on Indiegogo have gone on to become successful products in their respective industries. This has encouraged more entrepreneurs to launch innovative products and helped drive innovation in various industries.

Comparing Indiegogo to Other Crowdfunding Platforms

Indiegogo is not the only crowdfunding platform available. Other popular platforms include Kickstarter, GoFundMe, and Patreon. While these platforms offer similar services, there are some differences between them.

One of the main differences between Indiegogo and Kickstarter is the funding options. Indiegogo offers flexible funding, while Kickstarter only offers all-or-nothing funding. This means that if a project doesn’t reach its funding goal on Kickstarter, the entrepreneur doesn’t receive any of the funds.

GoFundMe is another popular crowdfunding platform, but it is mainly used for personal fundraisings, such as medical expenses or memorial funds. Patreon is a platform that allows creators to receive monthly payments from their fans in exchange for exclusive content.

Indiegogo has revolutionized the crowdfunding industry by offering flexible funding options and a platform for entrepreneurs to showcase their products to a global audience. The platform has helped many entrepreneurs to raise funds for their projects and has encouraged innovation in various industries.

Whether you’re an entrepreneur looking to launch a new product or a supporter looking to back an innovative idea, Indiegogo is a platform worth considering. With its range of tools and resources, Indiegogo has made it easier than ever for entrepreneurs to launch successful campaigns and bring their ideas to life.

Ready to launch your own Indiegogo campaign? Head to their website and get started today!

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