photo credit: SW Newsmagazine

By Satria Schneider, fashion contributor for SW Newsmagazine


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In the world of music, Rihanna is a name that needs no introduction. Her powerhouse vocals and chart-topping hits have made her a global sensation. But she’s not just a musical icon; she’s a fashion trailblazer who consistently leaves her mark on the industry. In 2023, she did just that with a show-stopping performance at Super Bowl LVII, where her outfit choice took center stage. The piece de résistance: a striking red LOEWE cargo jumpsuit.


Rihanna’s fashion choices have always been characterized by their boldness, uniqueness, and a certain “wow” factor. Her Super Bowl halftime show was no exception. The red jumpsuit was an audacious statement, combining style, charisma, and functionality.


LOEWE, renowned for its avant-garde and fashion-forward designs, left no stone unturned when creating this iconic piece. To further celebrate the design, they compiled a capsule collection consisting of two colorways of the cargo jumpsuit – Rihanna’s signature red and a sleek jet black. The collection also features a pair of utilitarian trousers, creating a trio of breathtaking pieces.


The jumpsuit, priced at USD 2,900, pays homage to the classic style of flight gear while infusing it with a touch of contemporary fashion. It boasts a range of utilitarian features, making it both functional and stylish. From the front jet pockets to the ankle welt pockets, zipped ankle cuffs, and removable D-ring straps, this jumpsuit is a work of art that captures the essence of high fashion.


What sets this outfit apart is the thematic connection to the halftime show. LOEWE stated that the cargo jumpsuit and trousers incorporate a range of utility details inspired by flight gear and the dynamic scenography of the show. It’s a perfect fusion of form and function.


One of the striking aspects of this ensemble was how Rihanna styled it. She sported the jumpsuit unzipped to reveal a vinyl bra cup above her baby bump, elegantly peeping through her spandex mock neck bodysuit. Her transformation during the performance was equally captivating. She began in a cropped leather Alaïa coat and matching gloves, eventually shedding the extra layer to finish her 13-minute set in a longer, floor-sweeping version of the same jacket. It was a performance within a performance, a metamorphosis of style that only Rihanna could pull off with such grace.


Accessories and details mattered just as much. Rihanna adorned her outfit with sparkling diamond brooches, earrings, and a bracelet from Messika. Her choice of footwear was equally iconic – Maison Margiela x Salomon trainers that cinched at the ankle. Her hair, styled in a sleek ponytail with loose tendrils framing her face, exuded confidence. Her makeup was equally alluring, featuring glistening silver eyeshadow, a bold red lip, and a flawless scarlet manicure.


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Of course, Rihanna couldn’t leave her own Savage x Fenty brand behind. Dancers at the show sported custom mesh sports bras, boxers, and tank tops. Their all-white ensembles were punctuated with shield sunglasses and dark lipstick, contrasting with Rihanna’s ensemble.


As a dedicated fashion expert, I couldn’t help but be captivated by Rihanna’s style choices for the 2023 Super Bowl halftime show. Her red jumpsuit was not just an outfit; it was a statement, a celebration of fashion, and a testament to her ability to capture the imagination. Rihanna continues to be a source of inspiration for fashion enthusiasts worldwide, and her journey in the world of style is a narrative that keeps us all excited for what’s next.


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Over the years, Rihanna has remained an unwavering force in the fashion world, never compromising her unique essence. With remarkable creativity and unapologetic confidence, she consistently redefines her sensually captivating style. Rihanna’s ability to evolve while staying true to herself is a testament to her enduring influence in the fashion industry.



Main Featured Photo Credit: SW Newsmagazine 2023.

Photo credits: Instagram.



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