Beauty Editor at SW Newsmagazine, speaks to Dr. Ebru Karpuzoglu, the founder of AveSeena
Atlanta-based Dr. Ebru Karpuzoglu’s path to creating AveSeena is profoundly personal and stems from a strong dedication to transformative skincare. The treatments her father received after his life-threatening lung cancer diagnosis significantly weakened his immune system and skin. Simultaneously, Dr. Ebru faced her battle with chronic acne and inflammation, finding little relief from conventional treatments. This challenging period marked a pivotal moment in her life, prompting her to explore the skin’s natural healing abilities. Her research culminated in developing Dermoimmuno Beauty Technology, a groundbreaking approach that optimizes the balance between the skin’s microbiome and immune health. The profound, life-changing results she achieved with this technology motivated her to establish AveSeena, an award-winning skincare line now trusted by scientists, doctors, and skincare enthusiasts around the globe.
SW News: Where are you from, and where did you grow up?
Dr. Ebru Karpuzoglu: First-generation Turkish parents raised me in both the USA and Turkey after I was born in the USA. Growing up in both cultures allowed me to combine the best aspects of each, which has shaped my perspective on life, wellness, and science.
SW News: Where did you study biotechnology in transplantation medicine and earn your PhD?
Dr. Ebru Karpuzoglu: I studied biotechnology, focusing on transplantation, during my master’s at Akdeniz University in Turkey. I then completed my PhD in Immunology and Molecular Medicine at Virginia Tech in the USA, graduating with high honors. This academic journey helped shape my interest in how science can support wellness, particularly skin health and immunity.
SW News: AveSeena is plant- and science-based and has not been tested on animals. Is it on the Leaping Bunny list?
Dr. Ebru Karpuzoglu: Yes, AveSeena is proudly Leaping Bunny certified, which reflects our deep commitment to ethical practices and cruelty-free formulations. From the start, I made it a priority to guarantee that none of our products underwent animal testing. In addition to being plant-based and cruelty-free, every formulation incorporates cutting-edge technology and natural ingredients to provide high-performing, clean beauty solutions. We believe in transparency and rigorous safety testing without compromising our stance on animal welfare, and the Leaping Bunny certification is an essential part of demonstrating that commitment to our customers.
Dr. Ebru Karpuzoglu’s Journey to AveSeena
SW News: You’ve spent over 20 years researching skin and immune systems, ultimately leading to the creation of AveSeena. Could you share more about the pivotal moment when you decided to merge your scientific background with skincare, particularly after your father’s battle with lung cancer and your skin challenges? Also, where did you study and grow up?
Dr. Ebru Karpuzoglu: The turning point came when I witnessed firsthand how my father’s cancer treatments affected his skin and immune system. His battle was long and challenging, and I saw the side effects of harsh treatments that left his skin vulnerable. Around the same time, I was personally struggling with chronic acne and inflammation, and none of the conventional treatments provided long-term relief. This made me realize the need for a holistic approach, considering both immune health and the skin’s natural defenses.
I pursued my academic journey with passion, studying biotechnology in transplantation medicine. Eventually, I earned my PhD in immunology and molecular medicine and specialized in understanding how the immune system and skin interact. This scientific background, paired with my personal experiences, inspired me to create AveSeena, a skincare line that merges immunology and skincare to help others in their wellness journey.
Dermoimmuno Beauty Technology
Dermoimmuno Beauty Technology’s concept is groundbreaking. Can you explain how this technology works and how it differentiates AveSeena from other skincare lines on the market?
Dr. Ebru Karpuzoglu: Dermoimmuno Beauty Technology is at the heart of AveSeena’s innovative skincare approach. What sets it apart is its ability to enhance the skin’s overall wellness by addressing the signs of inflammaging—the chronic, low-level inflammation that accelerates the appearance of aging. AveSeena is the first skincare line to directly tackle the visible signs of inflammation, offering a truly unique solution in the beauty industry.
This technology works by visibly supporting the skin’s natural defenses and promoting balance within its ecosystem, including the skin barriers and its microbiome, which is crucial to calming signs of irritation and fostering skin well-being. Using a powerful blend of peptides, antioxidants, and botanicals, Dermoimmuno Beauty Technology helps the skin recover from daily stressors while minimizing the long-term impact of inflammation that can contribute to visible signs of aging. Unlike conventional skincare, which often focuses on surface-level concerns, our technology works beneath the surface to help restore balance, resulting in skin that looks more radiant and more resilient. This combination of science and nature makes AveSeena unique in delivering comprehensive skincare solutions that enhance overall skin well-being.
The impact of personal experience on product development
Your experiences with chronic acne and inflammation seem to have significantly influenced your approach to skincare. How did these personal challenges shape the development of your award-winning products?
Dr. Ebru Karpuzoglu: My struggles with chronic acne and inflammation were not just physically painful but also emotionally exhausting. Conventional and even the most expensive products often worsened my skin’s condition or only provided temporary relief. Through my scientific research, I understood the importance of addressing the underlying causes (such as inflammation and the role of immune well-being in modulating skin barriers and microbiome) rather than just treating the surface symptoms.
This personal experience and science have driven the formulation of every AveSeena product. I wanted to create a gentle yet effective line, addressing both short-term concerns and long-term wellness. With formulations based on scientific principles, each product visibly soothes, repairs, and protects the skin, ensuring real, transformative results.
Core Products Reviewed by SW Beauty Editor
Ageless Perfection Cream ($129)SW News: This day and night cream is described as a multi-correcting moisturizer that revitalizes and recharges the skin. I find it highly moisturizing and lightweight. What are the essential ingredients in this product, and how do they work together to achieve such dramatic results?
Dr. Ebru Karpuzoglu: Ageless Perfection Cream combines powerful ingredients that deliver hydration, nourishment, and protection. Key ingredients include hyaluronic acid, which deeply hydrates and plumps the skin, and a blend of peptides that help stimulate collagen production to reduce the appearance of fine lines and wrinkles. Additionally, it features antioxidant-rich botanical extracts, which help defend against environmental stressors and promote overall skin wellness at every level. Together, these ingredients work in synergy with the skin instead of working against it to improve elasticity and restore radiance, leaving your skin feeling rejuvenated and refreshed.
Micro Algae Immun-B3 Serum ($84)
SW News: People note the Micro Algae Immun-B3 Serum for its ability to visibly calm and correct skin. I discovered that it helped with my slight rosacea. What inspired you to create a serum with microalgae, and how does it contribute to the skin’s immune health?
Dr. Ebru Karpuzoglu: Microalgae is a fascinating ingredient with potent anti-inflammatory and antioxidant properties, which makes it ideal for calming the skin and supporting its barriers and immune balance. We wanted to create a serum that not only corrected visible signs of irritation but also helped enhance the skin’s resilience on a deeper level. Paired with vitamin B3 (niacinamide), this serum helps soothe signs of redness, regulate excess oil production, and strengthen the barrier, making it particularly effective for sensitive complexions. The result is calmer, healthier-feeling skin with noticeably improved texture and tone.
Honeyactive Beauty Mask ($79)
SW News: The Honeyactive Beauty Mask is one of the Beauty Editor’s favorite masks. Not only did it leave my skin glowing and refined, the smell and the taste were delicious. Could you delve into the benefits of honey in skincare, as well as how this mask supports the skin’s microbiome and immune balance?
Dr. Ebru Karpuzoglu: People have used honey in skincare for centuries due to its natural antibacterial and anti-inflammatory properties. In our Honeyactive Beauty Mask, we use raw, organic honey to provide visibly deep hydration and nourishment while also helping to balance the skin’s microbiome. Honey works to support natural healing processes, making it an ideal ingredient for soothing irritated-feeling or sensitive skin. Additionally, this mask contains a blend of botanicals that further enhances the overall wellness of the skin, promoting a balanced, healthy-looking complexion with a beautiful glow.
The Natural Discovery Kit ($25.50)
SW News: This kit provides a curated selection of your products for those new to AveSeena. How did you choose which products to include, and what can users expect regarding results from this introductory set?
Dr. Ebru Karpuzoglu: The Natural Discovery Kit is a perfect introduction to AveSeena. We carefully selected products that would give users a well-rounded experience of our core offerings. This set includes a cleanser, a mask, and a moisturizer, allowing new customers to experience the benefits of our Dermoimmuno Beauty Technology firsthand. Additionally, after purchasing the kit, you will receive a 15% discount to apply to any full-sized product on our website. After just a few uses, each product helps hydrate, nourish, and protect, resulting in a noticeable improvement in texture, radiance, and overall skin wellness for users.
Green Caviar Facial Oil Elixir ($125)
SW News: We thoroughly enjoyed using this green caviar elixir after the HoneyActive Mask treatment because of its nourishing properties. Can you discuss the role of green caviar and other key ingredients in this formulation, particularly for maintaining youthful, radiant skin?
Dr. Ebru Karpuzoglu: Green caviar, also known as sea grapes, is rich in vitamins and amino acids that help to deeply nourish and hydrate the skin. It helps improve elasticity, reduce the appearance of fine lines, and protect against environmental damage. In the Green Caviar Facial Oil Elixir, we’ve combined this powerful ingredient with other botanical oils, such as squalane and jojoba, to create a luxurious formula that locks in moisture, enhances radiance, and keeps the skin looking youthful and vibrant. This elixir is perfect for replenishing the skin after treatments like the Honeyactive Beauty Mask, providing a rich, silky finish that leaves the skin glowing.
Gentle Gardenia Anti-Pollution Gel Cleanser ($48)
SW News: People praise this gardenia cleanser for its gentle yet effective formula. We particularly enjoyed how it left the skin hydrated and soft. The scent is also subtly and sensually floral. We loved it. What inspired you to focus on anti-pollution properties, and how does this product help protect and purify the skin?
Dr. Ebru Karpuzoglu: Pollution is one of the leading contributors to skin damage, accelerating the signs of inflammation and disrupting the skin’s barrier and microbiome. We wanted to create a cleanser that not only removed impurities but also protected the skin from environmental stressors. The Gentle Gardenia Anti-Pollution Gel Cleanser contains antioxidant-rich ingredients like gardenia and green tea, which help neutralize free radicals and protect the skin’s natural defenses. Its gentle formula is perfect for daily use, providing hydration and softness without stripping the skin of its essential moisture, all while leaving behind a subtle floral scent that enhances the cleansing experience.
Supreme Recontour Eye Concentrate ($105)
SW News: This light weight eye treatment, your most concentrated and potent eye cream, targets signs of aging around the eyes. Can you share the science behind its effectiveness and how it stands out in the crowded market of eye creams?
Dr. Ebru Karpuzoglu: We formulate the Supreme Recontour Eye Concentrate to address multiple concerns in the delicate eye area, such as puffiness, dark circles, and fine lines. What sets this product apart is its ability to not only treat the visible signs of aging but also to address the underlying factor of inflammaging, which is the low-grade, chronic inflammation that accelerates skin aging over time. AveSeena is a pioneer in targeting inflammation, and this eye cream is a perfect example of how we incorporate that knowledge into our formulations.
The formula combines advanced peptides that help stimulate collagen production and improve skin elasticity, ensuring the skin around the eyes remains firm and smooth. Additionally, the formula incorporates botanical extracts to soothe and brighten the skin, thereby aiding in the reduction of dark circles and puffiness. Hyaluronic acid deeply hydrates the skin, delivering an immediate plumping effect and reducing the appearance of fine lines.
By focusing on both surface-level improvements and long-term wellness through reduction of signs of inflammation, the Supreme Recontour Eye Concentrate offers a comprehensive solution that stands out in a crowded market of eye creams. The product has received numerous accolades, including the Science of Skin Award and the 2024 Top Picks Beauty Award from Skincare Anarchy. Its ability to calm inflammation while boosting the skin’s natural resilience ensures lasting radiance and vitality around the eyes.
Scientific rigor and trust
SW News: Scientists, doctors, and skincare enthusiasts alike trust AveSeena. What ensures each product is safe, effective, and scientifically validated?
Dr. Ebru Karpuzoglu: At AveSeena, we prioritize scientific rigor and safety in everything we do. We meticulously formulate each product, selecting each ingredient based on its proven efficacy and research backing. Clinical and dermatological studies test our products for safety and performance. We also stay current with the latest advancements in skincare science, incorporating cutting-edge discoveries into our formulations. By adhering to strict clean beauty standards and ensuring that our products are free from harmful chemicals, we offer skincare that is not only effective but also gentle and safe for all skin types. This combination of scientific validation and safety is what builds the trust our community has in AveSeena.
The Role of Immunocosmetics
SW News: You’re committed to the concept of immunocosmetics, which reaches beyond the surface to heal and transform skin from within. Firstly, please describe what immunocosmetics is.
Dr. Ebru Karpuzoglu: Immunocosmetics is a revolutionary approach to skincare that goes beyond just treating the skin’s surface. It focuses on supporting and enhancing the skin’s immune system to promote balance, resilience, and overall wellness. AveSeena was the first brand to address inflammaging—the chronic, low-grade inflammation that accelerates visible signs of premature aging. By calming the signs of inflammation and boosting natural defenses, the immunocosmetics approach helps skin not only look better but also feel at its best.
SW News: With this innovative approach, how do you see the future of skincare evolving?
Dr. Ebru Karpuzoglu: As the future of skincare evolves, I believe more brands will adopt this holistic, wellness-focused approach. By addressing the underlying causes of skin concerns—such as signs of inflammaging and imbalance in the microbiome—rather than just surface-level symptoms, this approach focuses on long-term, transformative results ensuring lasting wellness and radiance.
Wellness Candles
AveSeena Wellness Candles ($49)
SW News: In addition to your skincare line, AveSeena offers a range of wellness candles designed to complement the self-care experience. How do these candles integrate with your overall vision for holistic well-being, and what role do they play in enhancing the emotional and sensory aspects of skincare rituals?
Dr. Ebru Karpuzoglu: Our wellness candles are an essential part of AveSeena’s holistic approach to wellness. We believe that skincare is not just about the products you apply to your skin but also about creating an environment that nurtures both body and mind. These candles enhance the sensory and emotional aspects of your self-care rituals, creating a calming, relaxing atmosphere that allows you to fully immerse yourself in the moment. We design our candles with natural fragrances that soothe the senses, reduce stress, and enhance the overall skincare experience. After all, stress is one of the primary causes of body inflammation.
Will you introduce other lifestyle products? If yes, such as?
Dr. Ebru Karpuzoglu: Yes, we do plan to expand our lifestyle offerings in the future, introducing more wellness-oriented products that align with our vision of holistic beauty. We aim to create an entire ecosystem of wellness that complements the skincare journey and nurtures wellbeing from the inside out.
Balancing Science with Beauty
SW News: How do you balance the rigor of scientific research with the need to create luxurious, enjoyable skincare experiences for your customers?
Dr. Ebru Karpuzoglu: At AveSeena, we believe that science, clean beauty, and luxury can go hand in hand. We base our formulations on rigorous scientific research, utilizing ingredients proven to yield results. To us, skincare is an experience—not just about effectiveness, but also about how products feel, smell, and change the skin. We carefully design our products to provide a luxurious sensory experience, from the rich textures to the subtle, soothing scents. By balancing the clinical aspects with indulgent details, we ensure that our customers receive both the proven benefits of advanced science and the joy of a truly pampering skincare routine.
Community and influence
SW News: AveSeena has garnered a strong following among editors, influencers, and skincare lovers worldwide. How do you teach and engage your community about product science?
Dr. Ebru Karpuzoglu: Education is at the heart of how we engage with our community. We are passionate about sharing the science behind our products, whether it’s through blog posts, social media, or collaborations with influencers and experts. Our goal is to make complex scientific concepts—such as signs of inflammation, skin science, and immunocosmetics—accessible to everyone. We break down the research behind our formulations in a way that’s simple to understand and encourage open dialogue with our customers. Enlightening our community empowers them to make the best skin choices.
Additionally, we actively collaborate with scientists, doctors, and skincare professionals to further educate our audience about the importance of skin wellness and the innovations driving our products.
Future Innovations
SW News: What’s next for AveSeena? Are there any upcoming products or innovations that you’re particularly excited about?
Dr. Ebru Karpuzoglu: We’re constantly pushing the boundaries of what skincare can achieve, and some truly exciting developments are on the horizon. One area we’re particularly excited about is expanding our focus on products that continue to address signs of inflammation in even more targeted ways. We’re working on new formulations to enhance the skin’s resilience and wellness while offering personalized solutions for specific skin concerns. We aim to keep innovating in ways that genuinely support long-term skin wellness.
In addition, we plan to introduce more lifestyle and wellness products that complement our skincare line, offering a complete holistic experience for our customers. These additions will further integrate beauty and well-being, supporting the body, mind, and skin in perfect harmony. We’re also committed to exploring sustainable practices that ensure our innovations are transformative for the skin and kind to the planet.
Moreover, as a scientist, I am passionate about helping new skincare brands approach product development with the best scientific practices possible. I firmly believe that products rooted in scientific integrity and tailored to promote skin wellness should be available to all clients. By sharing my academic expertise and collaborating with other emerging brands, I hope to contribute to elevating the skincare industry. Together, we can ensure that every client receives the best, science-backed formulations for healthy, radiant skin. This spirit of collaboration and science sharing is central to my vision for the future of AveSeena.
A Final Message to Your Customers
SW News: Final thoughts for those who have supported AveSeena from the start or are just discovering it?
Dr. Ebru Karpuzoglu: We want to express our deepest gratitude to our longtime supporters. Your trust and belief in AveSeena have been the driving force behind everything we do. For those just discovering us, welcome to the AveSeena family! We hope you find our products to be more than just skincare—they are an invitation to embrace a journey of self-care, wellness, and long-term skin radiance. AveSeena is dedicated to delivering science-backed, luxurious products that help you feel your best from the inside out. Thank you for being part of this journey with us. We’re excited about the future and can’t wait to continue growing and evolving together.
Thank you, Dr. Ebru, for your time and insights. We look forward to sharing your incredible journey and the story behind AveSeena with our readers.
