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Lifestyle

The Possibilities Of Possible

Sometimes success is a poor teacher. It lulls us into contentment and complacency.  Instead of always striving for greatness and relevance, we’re instead focused on iteration and incrementalism, improving what is, to progressively grow our success rather than concurrently challenging what works today to innovate and create new opportunities for tomorrow. Your greatest enemies in […]

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Business Technology

The Technology Behind Psychographic Marketing Can Be Used For Good, Evil Or Advertising

This year, I was given the opportunity to present in Dubai at OMD Predicts, an event that explores the future of media, consumerism, and brand. To be honest, it was my first time stepping out of the Dubai airport. In the past, Dubai was only a stopover en route to other countries. I was excited. […]

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Business

Why Your Brand Needs Vidcon And The Rise Of Creator Influence And Trust

For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online […]

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