Author: Rick Lucas

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How To Narrow The Competition For Entrepreneur Or Employee

A look at how to get in the top 25% and beat the competition with simple behaviors. Read More

Study Reports Sale Staff Turns Leads into Customers, Not Price or Service

A breakdown of the selling process in eight measurable steps. Read More

Marketing with Decorum

A marketing campaign conducted for a funeral home is a unique and challenging task. Obviously, it shouldn’t be handled like a beer commercial during the Super Bowl. There has to be a certain sense of dignity befitting the grave circumstances families find themselves in when in need of a funeral home. The Casket and Funeral Read More